The Human Factor To mark altE's twentieth anniversary this May, I sat down with founding CEO Sascha Deri to learn more about the company's formative years. This is the second part of that interview. Approaching July 4th we reminisce about that most American of endeavors: building a sales team. You won't believe who altE's first Technical Sales Representative was!  After a few months we were getting a dozen or so orders a week – usually small orders. We were getting a lot of feedback from customers who didn't want to buy from us unless they could talk to a real human being. Despite the e-commerce craze of the late 90's, we clearly needed someone to talk to the customers, help size their systems, and put a human voice to the company. |
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