41 Years of Real Goods In August of this year altE acquired Real Goods, the original purveyor of off-grid living supplies. altE's founding CEO, Sascha Deri, commented, "As a teenager I remember reading the Real Goods catalog and Solar Living Sourcebook and being inspired by them." What about Real Goods made it so inspiring? 
Before he founded Real Goods, John Schaeffer graduated from UC Berkeley in 1971. Soon after, he and some friends bought land in Mendocino County and started a back-to-the-land commune. In 1977, John took a job in Ukiah, 35 miles away, as a computer operator. Also in Ukiah, John frequented 12 different stores, purchasing kerosene lamps, irrigation pipe, fertilizer, and more on behalf of the commune. Pretty quickly he got the idea to create a store – a one-stop-shop for off-grid living. | 
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